Going beyond the trend: The movements influencing design in 2019Fran Payne
Next year, the creative trends that matter won’t just be colours, fonts or platforms but the themes in work and society that are driving changes in design, and indeed in how companies do business.
Debenhams, Wetherspoons, Football Association: Everything that matters this morningMarketing Week Reporters
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
How Monzo’s ‘radical transparency’ approach is disrupting bankingMolly Fleming
Monzo has just raised £20m in one of the biggest crowdfunding campaigns ever by a financial firm with its focus on innovation, product development and customer engagement fuelling growth as it looks to take on the big banks.
Inflation is falling but do marketers have cause for optimism?Rachel Lawler
Inflation in the UK fell to 8.7% in April, but this is unlikely to translate to confident consumers or companies just yet.
‘We had been playing it too safe’: Morrisons CMO on its brand revampNiamh Carroll
Morrisons is hoping that being ‘bolder’ about what makes its brand distinctive will drive customer into store, with top marketer Rachel Eyre admitting the supermarket had been “playing it too safe”.
From M&S’s turnaround to the reframing of Peloton: Your Marketing WeekRussell Parsons
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the BBC’s brand plans to Oatly’s positioning, it’s been a busy week. Here is my take.
Fake ads are on the rise – good or bad, brands need to call it outRory McEntee
The line between real ads and copycats is being deliberately blurred, argues Gymbox’s brand and marketing director Rory McEntee.