Next year, the creative trends that matter won’t just be colours, fonts or platforms but the themes in work and society that are driving changes in design, and indeed in how companies do business.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Monzo has just raised £20m in one of the biggest crowdfunding campaigns ever by a financial firm with its focus on innovation, product development and customer engagement fuelling growth as it looks to take on the big banks.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Brands that have invested in their long-term health during the pandemic will thrive, but marketers need to better link the case for investment to business outcomes if they are going to secure funds, says NatWest Group CMO Margaret Jobling.
Ritson comes face-to-face with key figures from areas of marketing he has taken aim at over the past decade, as we take a look back at his biggest and most controversial columns.
In the latest episode of Marketing Week’s podcast series, UK head of marketing at Pret A Manger, Becci Dive, discusses the “once in a lifetime” challenge of Covid-19, digitising the brand and taking an idea from WhatsApp to store in a matter of days.