Channel 4’s #TogetherAgainstHate crowned campaign of the year
Lucy TesserasThe campaign, which was a collaboration between the broadcaster, Nationwide, McCain and Maltesers, has been been voted your favourite of 2018.
2018 MARKETING YEAR IN REVIEW
This series is sponsored by Salesforce 
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Interest in direct-to-consumer brands lags big rivals – but maybe not for long
Michael BarnettThe biggest direct-to-consumer brands still only achieve around half the search volume of established competitors, according to exclusive data from Google, but the fastest risers are catching up quickly.
Best of Marketoonist from 2018
Tom FishburneFrom influencer marketing’s authenticity to rebranding, 2018 marked a year of change. But it wouldn’t have been the same without the Marketoonist’s witty take. Here is the best of Tom Fishburne’s work for 2018.
The year in review and predictions for 2019: Marketing Week, Mark Ritson and Helen Edwards explore
Marketing Week ReportersMarketing Week Explores: We take a look back on the year gone by and predict the trends that will dominate the marketing agenda in 2019.
If influencers are authentic they’ll back your brand for free
Tanya JosephInfluencers can be a fickle bunch, willing to take money and promote the goods of the highest bidder, which in time will erode consumer trust and love for your brand.
Charlotte Rogers: 2018 is the year the founder bubble burst
Charlotte RogersFrom titans of industry to serious misconduct investigations, this year high-profile founders lost their shine as employees and brands seized back control.
The marketing moments of 2018: Marketers share their views
Marketing Week ReportersMarketers share the key moments of 2018 that have changed the industry and impacted how they do their jobs.
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2018 year in review: It’s been a bad year for…
Marketing Week ReportersThe high street saw more failures and microtargeting came in for close scrutiny, while pressure grew on agencies, influencers and makers of sugary foods.
2018 year in review: It’s been a good year for…
Marketing Week ReportersMarketers have enjoyed a booming year in a number of sectors, whether driving the rising popularity of women’s sport, or responding to fresh brand opportunities provided by big mergers. Meanwhile, fast-fashion retailers have seen soaring sales, but the conversation might be about to change.
The best marketing campaigns of 2018: Part 2
Marketing Week ReportersFrom a finger-licking good apology and a laundry ad with a difference, to brands joining forces to stamp out online abuse, we look at some of 2018’s most memorable and thought-provoking campaigns. In no particular order they are…
The best marketing campaigns of 2018: Part 1
Marketing Week ReportersFrom a divisive stand against racism and the fight against plastic to brands levelling the playing field for women, we highlight some of this year’s most hard-hitting and memorable campaigns. In no particular order they are…