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2018 MARKETING YEAR IN REVIEW

This series is sponsored by Salesforce Sponsor
Analysis Uncategorized

Channel 4’s #TogetherAgainstHate crowned campaign of the year

Lucy Tesseras

The campaign, which was a collaboration between the broadcaster, Nationwide, McCain and Maltesers, has been been voted your favourite of 2018.

21 Dec 2018 7:00 am
Dollar Shave Club
1 Comment
News Uncategorized

Interest in direct-to-consumer brands lags big rivals – but maybe not for long

Michael Barnett

The biggest direct-to-consumer brands still only achieve around half the search volume of established competitors, according to exclusive data from Google, but the fastest risers are catching up quickly.

21 Dec 2018 7:00 am
marketoonist
News Uncategorized

Best of Marketoonist from 2018

Tom Fishburne

From influencer marketing’s authenticity to rebranding, 2018 marked a year of change. But it wouldn’t have been the same without the Marketoonist’s witty take. Here is the best of Tom Fishburne’s work for 2018.

20 Dec 2018 10:31 am
Analysis Uncategorized

The year in review and predictions for 2019: Marketing Week, Mark Ritson and Helen Edwards explore

Marketing Week Reporters

Marketing Week Explores: We take a look back on the year gone by and predict the trends that will dominate the marketing agenda in 2019.

20 Dec 2018 10:17 am
influencer
Opinion Uncategorized

If influencers are authentic they’ll back your brand for free

Tanya Joseph

Influencers can be a fickle bunch, willing to take money and promote the goods of the highest bidder, which in time will erode consumer trust and love for your brand.

13 Dec 2018 12:00 pm
Opinion Uncategorized

Charlotte Rogers: 2018 is the year the founder bubble burst

Charlotte Rogers

From titans of industry to serious misconduct investigations, this year high-profile founders lost their shine as employees and brands seized back control.

12 Dec 2018 2:33 pm
Opinion Uncategorized

The marketing moments of 2018: Marketers share their views

Marketing Week Reporters

Marketers share the key moments of 2018 that have changed the industry and impacted how they do their jobs.

11 Dec 2018 2:48 pm
1 Comment
Analysis Uncategorized

2018 year in review: It’s been a bad year for…

Marketing Week Reporters

The high street saw more failures and microtargeting came in for close scrutiny, while pressure grew on agencies, influencers and makers of sugary foods.

10 Dec 2018 7:00 am
Analysis Uncategorized

2018 year in review: It’s been a good year for…

Marketing Week Reporters

Marketers have enjoyed a booming year in a number of sectors, whether driving the rising popularity of women’s sport, or responding to fresh brand opportunities provided by big mergers. Meanwhile, fast-fashion retailers have seen soaring sales, but the conversation might be about to change.

6 Dec 2018 7:00 am
Analysis Uncategorized

The best marketing campaigns of 2018: Part 2

Marketing Week Reporters

From a finger-licking good apology and a laundry ad with a difference, to brands joining forces to stamp out online abuse, we look at some of 2018’s most memorable and thought-provoking campaigns. In no particular order they are…

4 Dec 2018 7:00 am
winners
Analysis Uncategorized

The best marketing campaigns of 2018: Part 1

Marketing Week Reporters

From a divisive stand against racism and the fight against plastic to brands levelling the playing field for women, we highlight some of this year’s most hard-hitting and memorable campaigns. In no particular order they are…

3 Dec 2018 7:00 am
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