Seven ways to make 2018 a successful year
Tanya JosephFrom GDPR to the need to address stereotypes, 2018 is already full of impending challenges, but meeting them early and head-on will give you the best chance of success.
From GDPR to the need to address stereotypes, 2018 is already full of impending challenges, but meeting them early and head-on will give you the best chance of success.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
From publishers taking on the digital giants to streaming services stealing tactics from traditional broadcasters, Marketing Week predicts the media trends that will take shape this year.
The debate about art versus science must be reignited to ensure the power of human creativity isn’t lost.
Coca-Cola turns its attention to Diet Coke Having claimed big success with its Coca-Cola Zero Sugar rebrand, Coke is now turning its attention to the Diet Coke brand promising “exciting things” for the brand in the UK following an overhaul in the US. Despite not being very forthcoming about plans for the UK, the brand […]
The TV advert, which launches next Monday, across TV, online and cinema continues Coca -Cola’s focus on its healthier options
Marketing Week discusses key insights from our annual Career and Salary Survey, including why marketers in the gaming and gambling sector are so happy and what can be done to address the gender pay gap.
The chocolate brand’s new global campaign will focus on “genuine acts of kindness and generosity” as it looks to emulate the philanthropy of its founder John Cadbury.
The travel brand has appointed its first chief customer officer in a bid to take a more connected approach to customer data.
Plus Oreo launches a new campaign in Belgium and France with the help of actor Owen Wilson and Airbnb faces a further crackdown in Amsterdam.
The company has hinted at changes in the UK after unveiling a brand refresh and new flavours in the US.
The retailer’s MD says social media reach and views show its Christmas marketing strategy is still working as it posts festive sales of £1bn for the first time.
M&S had a difficult festive trading quarter with another steep fall in its clothing business and disappointing food sales but says decision not to take part in Black Friday paid off.
Like-for-like sales grew by 2.3% in the UK during the third quarter, marking the eighth consecutive quarter of growth, while M&S saw like-for-like food sales decline over Christmas.