How one tobacco firm is using advertising to stop people buying its cigarettes
Leonie RoderickPhilip Morris has taken out numerous press ads announcing its “New Year’s resolution to quit smoking” and stop selling cigarettes in the UK.
Philip Morris has taken out numerous press ads announcing its “New Year’s resolution to quit smoking” and stop selling cigarettes in the UK.
HP’s chief marketing and communications officer Antonio Lucio on the crisis of confidence in marketing, effective brand building, and why he is demanding agency partners put diversity at the heart of their businesses.
The drinks giant has stopped advertising on Snapchat over concerns that one of its ads for Captain Morgan was reaching users under 18.
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Wellbeing entrepreneur Liz Earle on unlocking the power of founder-led brands and why it is a mistake to chase millennials.
The Government body is honing in on snacking and smoking as part of its New Year campaigns, and is offering parents money off to tempt them into buying healthier snacks.
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