FA hunts for sponsors that don’t see women’s football as an ‘add-on’
Erin LyonsAs more brands wake up to the opportunities of women’s sport, the Football Association is hunting for brands that can boost the profile of the women’s game.
As more brands wake up to the opportunities of women’s sport, the Football Association is hunting for brands that can boost the profile of the women’s game.
The shaving subscription service is focusing on its brand purpose, rather than its product, in a new campaign that shines a light on the issue of male suicide.
Mobile World Congress 2018: Publicis Groupe’s chair and former CEO says marketers must change the way they think if they want to take on Amazon and Google.
F1’s marketing boss admits it hasn’t served fans as well as it could have in the past, but hopes a new TV app will bring them closer to the brand.
Consumer confidence has been in negative territory for two years now with little sign of that changing as concerns over Brexit continue.
Almost two years since ISBA’s first media services framework caused a backlash among agencies, the trade body backed by Adidas, Coca-Cola and Unilever is taking a more collaborative approach.
The KFC chicken crisis caused by DHL’s delivery failures could have been disastrous, but a rapid strategic response has ensured the brand will benefit long-term from increased awareness and a boost in consumer demand.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Mobile World Congress 2018: Unilever’s Aline Santos calls on the industry to come together to help achieve gender equality – something she says will not happen organically.
Chief data officers are becoming increasingly common, but for a data strategy to work their appointments can only ever be a temporary fix.
Mobile World Congress 2018: Ryanair’s chief technology officer says digital has transformed the business over the past four years, but he admits there is a disconnect between tech and marketing.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
The marketing campaign promotes new Diet Coke flavours and packaging, but Coca-Cola denies it is refocusing marketing efforts on individual products.
Mobile World Congress 2018: Samsung is looking to combine virtual reality, artificial intelligence and machine learning to create a “truly connected world”.
Mobile World Congress 2018: Nokia lays out its long-term ambition to become one of the top smartphone players in the world with five new smartphones and a revamped 8110.