Brands including Ikea, RBS, Just Eat and Age UK will be discussing how they are using artificial intelligence (AI) and machine learning to bring their marketing strategies to life at our second Supercharged conference in May.
The full day event features brands that are using emerging technology to better serve customers. It will also feature sessions discussing the ethics of AI and how it can help brands tackle thorny issues such as brand safety.
Highlights include the team behind Ikea’s innovation lab SPACE10, who will discuss how they are using emerging technology to try and change the way customers interact with Ikea furniture.
Elsewhere, Just Eat’s marketing director Ben Carter and Moo.com’s director of customer experienced Dan Moross will determine how AI will change a marketers’ role and help them meet challenges.
This is the second Supercharged event. The first featured a series of sessions that tackled the strategic and tactical issues around use of emerging technology such as getting stakeholder buy-in for investment and the potential and possible pitfalls of launching chatbots.
Supercharged takes place on the 1 May at County Hall in London. For more information and to buy tickets visit the event site.