Ikea, RBS and Just Eat to discuss exploiting emerging tech to boost brands at Supercharged

Supercharged returns 1 May in London and will feature top brands discussing how they are using artificial intelligence to better serve customers.

Brands including Ikea, RBS, Just Eat and Age UK will be discussing how they are using artificial intelligence (AI) and machine learning to bring their marketing strategies to life at our second Supercharged conference in May.

The full day event features brands that are using emerging technology to better serve customers. It will also feature sessions discussing the ethics of AI and how it can help brands tackle thorny issues such as brand safety.

Highlights include the team behind Ikea’s innovation lab SPACE10, who will discuss how they are using emerging technology to try and change the way customers interact with Ikea furniture.

Elsewhere, Just Eat’s marketing director Ben Carter and Moo.com’s director of customer experienced Dan Moross will determine how AI will change a marketers’ role and help them meet challenges.

This is the second Supercharged event. The first featured a series of sessions that tackled the strategic and tactical issues around use of emerging technology such as getting stakeholder buy-in for investment and the potential and possible pitfalls of launching chatbots.

Supercharged takes place on the 1 May at County Hall in London. For more information and to buy tickets visit the event site.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here