Nationwide, Calvin Klein, Footasylum: The top 10 YouTube ads in January

The most popular ads on YouTube last month included an ode to sibling rivalry, a game of ‘Never have I ever…’ and a very expensive trip to a laundrette.

1. Nationwide – Voices Nationwide: Flo & Joan on sibling rivalry

Flo and Joan’s melodic ode to the ups and downs of sisterhood banked Nationwide the title of January’s best-performing YouTube ad. From sweet and savoury clashes to dance floor discrepancies, the comedy duo sang and egg-shakered their way to eventually realise that, despite their infuriating differences, they have to love each other because they’re family – ultimately helping Nationwide to achieve its goal of showing that it “understands there are countless types of relationship”.

Creative agency: VCCP
Media agency: Wavemaker

2. Calvin Klein – Our Family. #MyCalvins: Kardashian/Jenner

Families share everything, apparently – or so Calvin Klein wanted to demonstrate with a raucous game of university favourite: ‘Never have I ever…’. The second most popular advert in January featured an unknown family sharing some of their most intimate moments – including a Calvin Klein sports bra, some abs and numerous side-boobs.

Creative agency: In-house
Media agency: Vizeum

3. Footasylum – Footasylum x MoStack: Nike VaporMax Plus

Footasylum teamed up with hip-hop/rap artist MoStack to celebrate the release of what sounds like an e-cigarette on steroids but was actually Nike’s latest trainer: the Nike VaporMax Plus. The ad tells the story of a “modern hybrid through its adopted home”: the streets (and laundrettes) of London. Strangely, they decided not to mention the £170 price tag.

4. On the Beach Holidays – Let’s Get You To The Beach

On the Beach Holidays wanted to step into 2018 with an ad that was upbeat, fun and all about the beach – “just like us”. And what better way to do that than with a happy human sandcastle frolicking on the beach and downing luminous cocktails along to The Chi-Lites’s ‘I Found Sunshine’ without a care in the world.

Creative agency: Cheetham Bell
Media agency: the7stars

5. Laundrapp – You do the living, we do the laundry

Dancing clothes? Check. Funky jingle? Check. Branding? Check. Dry cleaning and laundry service Laundrapp made sure it wafted into the New Year smelling of a fresh summer’s breeze, with its promise to take away the painstaking burden of having to wash your own clothes. And if that’s not enough, they even do the ironing.

6. Apple – iPhone X: Animoji Yourself

Creative agency: Media Arts Lab
Media agency: OMD

7. Vauxhall – Grand Engineering: Grandland X

Media agency: MediaCom

8. Gymshark – LA Gymshark Pop-up Store

9. OnePlus – 5T Sandstone White Limited Edition

10. RZSS Edinburgh Zoo – The Giant Lanterns

Media agency: Space and Time

Latest from Marketing Week

Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here