5 killer stats to start your week

We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.

The growing role of analytics in marketing

CMOs are predicting that spend on marketing analytics will increase by 198% over the next three years.

Just 5.8% of marketing budgets are currently spent on analytics, but CMOs say this will rise to 17.3% over the next three years.

Marketing analytics are also increasingly used in decision making, up from 30.4% five years ago to 42.1% now.

Yet the rate at which marketing analytics has contributed to firm performance has only increased slightly, from 3.7 (out of 7) in February 2013 to 4.1 five years later.

Source: CMO Survey

Global smartphone sales fall for the first time

Global smartphone sales declined for the first time ever in the fourth quarter of 2017.

Sales of smartphones to end users totalled almost 408 million units in the fourth quarter of 2017, a 5.6% year-on-year decline.

Samsung, the number one smartphone marker, saw a year-on-year unit decline of 3.6%, while Apple iPhone sales dropped by 5%.

However, sales across 2017 were up 2.7% year on year to more than 1.5 billion units.

Source: Gartner

Online to account for a fifth of all sales

Online will account for 21% of non-grocery retail sales in Western Europe by 2022, with sales growing 10 times faster than the retail market overall.

The average rate of online sales growth will be 11.9% per year over the next five years.

While the grocery sector will be one of the fastest-growing online retail categories, just 4.5% of grocery sales will occur online in 2022.

Source: Forrester

UK GDP growth revised down

The UK’s economic growth has been revised down to 0.4% for the final quarter of 2017, from preliminary estimates of 0.5% growth,raising doubts that there will be another increase in interest rates..

Growth in the first quarter of 2017 was also cut from 0.3% to 0.2%, although GDP growth for the third quarter was revised up from 0.4% to 0.5%.

However annual growth between the final quarter of 2016 and the final quarter of 2017 was just 1.4 percent, lower than any other company in the G7.

Source: ONS

International consumers more likely to buy products with Union Jack

International consumers are twice as likely to purchase products displaying the Union Jack, highlighting a global love of British products.

The demand in British-made items grew 36% during the past five years, with 47% of people aged between 18 and 34 saying they are more likely to buy products that carry the British flag.

However, just 24% of those surveyed over the aged over 55 agree.

As part of the study more than 8,000 people from France, Germany, India, China, UAE, USA and South Africa were surveyed. It found international consumers listed food as the most in-demand item, with 22% willing to pay premium and buy British.

The fashion and automotive industries are also set to reap the rewards, with cars (10%), clothes (9%) and alcohol (9%) the items international consumers most consider worth paying a price premium for, if they are labelled as being British made.

Source: Barclays Corporate Banking

Hide Comments2 Show Comments
  • Andrew Eaton 27 Feb 2018 at 9:29 am

    It is called the Union Flag! Only when it flies on a ship is it called the Union Jack.

  • shashikant patange 5 Mar 2018 at 3:56 am

    Wow.. this is very useful..

  • Post a comment

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here