Game sales, Twitter, Netflix: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Month: February 2018
Take charge of your own career development
Helen TupperCareer development is not your employer’s responsibility so get yourself into the driving seat to achieve your desired objectives.
KFC uses cheeky print advert to apologise for chicken shortage
Molly FlemingThe fast-food chain is hoping it can avoid long-term damage to its brand with a humorous apology after it was forced to shut hundreds of restaurants.
Deliveroo, Aldi, Asda: 5 things that mattered this week and why
Ellen HammettCatch up on all the big marketing news from this week, including Deliveroo’s new global campaign, why Aldi is in trouble with the ASA and the latest steps being taken to improve gender discrimination.
The ICO preps campaign to educate consumers on data and GDPR
Sarah VizardThe campaign, which will kick off in April, aims to increase the public’s “trust and confidence” in how organisations use data, although the information commission admits it will likely lead to an increase in people demanding access to their personal data.
Innovation means setting a trend, not just copying one
Molly FlemingThe launch of Pernod Ricard’s new Beefeater Pink gin taps into nascent demand, but does little to boost its innovation credentials.
Why Google and Facebook should heed Unilever’s warnings
Sarah VizardKeith Weed’s demands that digital platforms focus on “winning back trust” may not elicit huge change, but Google and Facebook need to show they are listening to advertisers, consumers and governments or risk regulation.
Facebook faces fine in Belgium, YouTube promotes conspiracy videos: International round-up
Erin LyonsPlus Aldi accused of ‘illegal bait’ advertising and almost 800 million people send digital red envelopes over Chinese New Year.
From catalogues to chatbots: The next stage of Boden’s digital transformation
Ellen HammettBoden’s director of digital experience on ‘re-establishing’ the brand online and enhancing its customer experience.
Diageo puts focus on gender diversity with pledge on female directors
Molly FlemingThe drinks giant is joining the ‘Free the Bid’ initiative as it looks to bring more gender diversity to the teams behind its advertising.
What makes marketers tick?
Michael BarnettAs part of Marketing Week’s 40th anniversary celebrations, we are taking a detailed look at the different psychological profiles that make up the marketing profession. Who are you, what does marketing mean to you and how does that influence how you do your job?
Lastminute.com wants to be known for more than just price as it turns 20
Molly FlemingThe travel company hopes a new marketing campaign will help it stand out in a crowded market by making the brand about more than just price.
Deliveroo launches global brand campaign to encourage people to ‘eat more amazing’
Sarah VizardThe food delivery brand says the campaign is a long-term proposition as it looks to raise awareness of the service and get people to use it more often.
Why one sportswear group is hiring 60 marketers to fuel its growth drive
Charlotte RogersMarketing is at the heart of a 100-person recruitment drive at Pentland Brands, which is intended to transform the fashion and sportswear company into a true portfolio business.
Aldi’s ‘irresponsible’ Christmas TV ad falls foul of alcohol ad rules
Ellen HammettThe ad regulator has ruled Aldi and its Christmas mascot Kevin the Carrot broke “strict alcohol rules” with an ad that was deemed likely to appeal to children.