Unilever, Bacardi, Amazon: 5 things that mattered this week and why
Ellen HammettCatch up on all the big marketing news from this week, including Keith Weed’s speech, Bacardi’s restructure and Alexa’s cat food blunder.
Catch up on all the big marketing news from this week, including Keith Weed’s speech, Bacardi’s restructure and Alexa’s cat food blunder.
Chinese New Year provides a perfect reason to look to the East for inspiration on how to innovate in one of the big untapped markets: mobile payments.
The most popular ads on YouTube last month included an ode to sibling rivalry, a game of ‘Never have I ever…’ and a very expensive trip to a laundrette.
Soft drink maker admits that it hasn’t been able to sell as much at full price as rivals and is planning a “step up in investment” for advertising and marketing, ecommerce, data analytics and digital capability.
Plus KFC syncs TV commercials with social media to promote new product and P&G creates Dungeons & Dragons character.
The changes aim to make it easier for advertisers to see the merits of individual titles at a glance.
Troll accounts and objectionable content are infesting social media, and Google and Facebook shouldn’t be allowed to mark their own homework. We need an independent body to determine what content is brand-safe.
Health and wellbeing brands are breaking out of their niche and claiming a growing share of the mainstream market that stretches well beyond new year’s resolutions.
Flixmedia’s Scott Lester sets out his top predictions for the retail industry in 2018.
New standards from the ad regulator aim to prevent appeals to those vulnerable to gambling problems, particularly urgent calls to action.
Gravity Road’s international client base and flexible working opportunities attracted Sainsbury’s former head of marketing strategy to the role.
With just 100 days to go until the General Data Protection Regulation comes into effect, here’s a snapshot of everything marketers should be asking.
Amazon confirmed the ad triggered a customer’s Amazon Echo to place an order, but the ASA did not think the advert was “socially irresponsible”.
As long as Google and Facebook are considered intermediaries rather than publishers, policing offensive content will primarily be the job of algorithms rather than those with sound editorial judgement.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here