Marketoonist on marketing buzzwords
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
The shaving subscription service is focusing on its brand purpose, rather than its product, in a new campaign that shines a light on the issue of male suicide.
The marketing campaign promotes new Diet Coke flavours and packaging, but Coca-Cola denies it is refocusing marketing efforts on individual products.
Camelot’s first chief data officer believes data can be a value creator, rather than simply enabling other functions across the business.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?