Marketoonist on mapping the customer journey
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Ads about London, the Olympics, football and animojis dominated YouTube’s top 10 last month.
In the second of three webinars on GDPR, we discuss how to tackle challenges around consent, how to communicate with customers to get buy in, and the best way to tackle ‘legitimate interest’ requirements.
The price comparison website is rethinking its marketing strategy as it looks to move beyond TV and Google and give marketing more strategic importance.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.