The next era of mobile: Marketing revolution or tech fetishism?
Ellen HammettAs smartphone sales growth declines for the first time, mobile brands are looking to innovate and push boundaries like never before. But are consumers ready?
As smartphone sales growth declines for the first time, mobile brands are looking to innovate and push boundaries like never before. But are consumers ready?
The tech giant used Advertising Week Europe as an opportunity to reassure brands, publishers and marketers it is committed to improving digital advertising.
The retailer says it would never assume it has “nailed” diversity but is always looking to better reflect its audience.
Sean Bratches admits there have been times that he hasn’t known whether to “laugh or cry” as he tries to get under the skin of the brand for the first time.
We’re surrounded by voices disparaging marketing training, but even though it’s mostly terrible, our effectiveness and professional standing depends on a grounding in knowledge.
It’s 1-0 to Bumble as the dating app proves print is powerful with an ad in the New York Times hitting back at allegations made by rival, the Match Group.
Mental health charity CALM says working with brands has helped it to increase awareness of male suicide in the UK from 19% to 43% over the last two years.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The potential of artificial intelligence to carry out tasks and even exceed human intelligence is vast, but it will struggle to replicate the apparent human frailties that are, in reality, the source of creativity.
Amazon’s in-house creative agency, D1, beat external competition for the above-the-line campaign, Fundamentals A-Z.
The social platform’s new feature will allow brands to tag products in content claiming to create a “seamless experience” from post to purchase.
Laws and individual rights must be as easy to enforce online as offline, says DCMS minister Margot James, threatening new legislation if voluntary efforts from social networks are not sufficient.
Recruitment processes too often serve to exclude talent in favour of those with the same skills and experience, so it’s time to change your approach.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
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