Jeremy Ellis, TUI’s marketing and customer experience director, is leaving the business after 27 years.
Ellis is being replaced by Katie McAlister who will join as chief marketing officer from 1 June although she retains responsibility for customer experience. McAlister is currently digital director and is also a long-time TUI employee, having been with the company for 19 years.
Ellis has led the marketing division since 2011 and been behind many of the brand’s award-winning campaigns including Simon the Ogre and Miles the Bear. Most recently he was responsible for the brand refresh of First Choice and led the 2017 re-brand of Thompson to TUI.
Ellis joined the company as a graduate in 1991 and quickly rose through the ranks, leading the launch of the first ever basic ‘no-frills’ holiday product to be sold online within his first four years.
Ellis says: “I feel very lucky to have had such a long and varied career in TUI. It’s a fantastic business with fantastic people in a fantastic industry and I’ve learnt so much from my 27-year tenure. Leaving TUI will be hard as the business goes from strength to strength, but I know this is the right decision for me.”
Ellis currently has no future plans beyond taking time off.