TUI’s marketing boss Jeremy Ellis to leave after 27 years

Ellis plans to take some time off having led the marketing division for UK and Ireland since 2011 and playing a key role in the Thomson to TUI re-brand.

Jeremy Ellis, TUI’s marketing and customer experience director, is leaving the business after 27 years.

Ellis is being replaced by Katie McAlister who will join as chief marketing officer from 1 June although she retains responsibility for customer experience. McAlister is currently digital director and is also a long-time TUI employee, having been with the company for 19 years.

Ellis has led the marketing division since 2011 and been behind many of the brand’s award-winning campaigns including Simon the Ogre and Miles the Bear. Most recently he was responsible for the brand refresh of First Choice and led the 2017 re-brand of Thompson to TUI.

READ MORE: TUI’s CEO compares Thomson rebranding to ‘renovating a house’ as it repositions business

Ellis joined the company as a graduate in 1991 and quickly rose through the ranks, leading the launch of the first ever basic ‘no-frills’ holiday product to be sold online within his first four years.

Ellis says: “I feel very lucky to have had such a long and varied career in TUI. It’s a fantastic business with fantastic people in a fantastic industry and I’ve learnt so much from my 27-year tenure. Leaving TUI will be hard as the business goes from strength to strength, but I know this is the right decision for me.”

Ellis currently has no future plans beyond taking time off.

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Comments
  • Richard B 9 Apr 2018 at 3:49 pm

    I’m not surprised he needs some time off – if he graduated in 1995 he has managed to fit 27 years of work into 23 years…..he must be knackered!

  • Molly Fleming 12 Apr 2018 at 10:17 am

    Apologies he actually graduated in 1991. We’ve changed that in the story and thanks for pointing it out.

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