Marketoonist on marketing at the point of sale
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
As Spotify goes public with its much-anticipated IPO, Marketing Week explores the opportunities for brands keen to engage the streaming service’s 157 million active users worldwide.
A new marketing campaign for Coca-Cola Classic aims to celebrates the drink’s heritage as it looks to shake off falling sales and price rises caused by the imminent introduction of the sugar tax.
PepsiCo allowed Drinkfinity to operate like a startup as it looks to foster innovation and react faster to new consumer trends.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.