Walmart revamps its website, KFC replaces fire with flaming fried chicken: International round-up

Plus Jamie Oliver’s Australian restaurant group goes into administration and Baskin Robbins’s meme-inspired ad campaign.

Walmart revamps its website

Walmart is sprucing up its website by making it look less like Walmart in a bid to appeal to higher-end brands.

The upgraded Walmart.com will be rolled out next month and feature a more personalized homepage where shoppers will see top-selling items based on their locations.

Consumers will also see a profile of their local store which tells them whether that store has online grocery or easy recorder – which lists your purchases made in-store.

Walmart executives say the declutter and redesign of the website will help the site appeal to higher-end brands and encourage shoppers to browse more products as it battles it out with the likes of online retail giant Amazon.

According to reports, Walmart’s ecommerce businesses accounts for 3.6% of its US sales while the website has about 100 million unique monthly visitors.

READ MORE: Walmart is making its website look a little less like Walmart

KFC’s Hong Kong campaign replaces fire with spicy chicken

It’s safe to say KFC Hong Kong is fired up. And in a good way.

Some print ads are worth a second glance and that rings true for KFC Hong Kong’s latest campaign, which replaces fire with its flaming fried chicken.

The series of adverts, created by Ogilvy Hong Kong, includes a space shuttle taking off and leaving a fried chicken cloud behind it, a rocket powered race car and the Power Rangers posing in front of an explosion of flaming fired chicken.

READ MORE: KFC Hong Kong’s newest adverts cleverly use fire to represent their flaming hot fried chicken

Jamie Oliver’s Australian restaurant chain placed in voluntary administration

Jamie Oliver’s Australian restaurant chain has been place into voluntary administration while selling five of its branches – in Sydney, Perth, Brisbane, Adelaide and Parramatta – to restaurant group Hallmark. They will remain open under their new owners.

However, according to local media the chain’s Canberra branch failed to open with just a note left on the door reading, “Big Love Mr O xxx”. It is understood this site will not be part of the agreement and has closed with immediate effect.

The move comes just months after UK-based Jamie’s Italian was forced to enter a company voluntary agreement where 12 of its 37 sites were closed down resulting in the loss of more than 450 jobs.

READ MORE: Chef Jamie Oliver’s Australian restaurant chain collapses

Baskin-Robbins’ latest campaign embraces GIF and meme culture

Ice-cream brand Baskin-Robbins’ latest campaign embraces GIF and meme culture while using a popular slogan among teens, as it looks to appeal to a younger audience.

The campaign titled ‘Baskin-Robbins Got Me Like’ aims to garner consumers’ attention and get people talking about the brand in a different way.

In collaboration with content studio Psyop the ice-cream company produced more than 50 animations and images in a bid to represent how it wants a younger audience to see Baskin-Robbins. The animations include a twerking ice-cream cone and a rotund dancing man.

“Our new campaign does a great job of translating the joy our customers feel when they visit our shops into our advertising in a way that is fresh and relevant for today’s consumer. The joyful spirit of the work is contagious, and we feel it truly celebrates all of the delicious ways guests can enjoy our premium ice cream flavours in-store,” says Dave Nagel, senior director of consumer engagement for Baskin-Robbins.

The ads will appear across TV networks including Comedy Central, AMC and BET. While its digital content will run on social media networks such as Snapchat, Instagram, Tinder and Spotify.

READ MORE: Baskin-Robbins Got Me Like is 2018’s twerkiest, GIFiest, mem-iest ad campaign

Postmates reveals cheeky minimalist out-of-home ad campaign

US delivery app Postmates has unveiled its minimalist out-of-home ad campaign, aimed at targeting New Yorkers who might want a late night vegan feast or meatballs delivered to the office.

Postmates’ director of brand marketing Lizz Niemeyer says bringing the campaign to New York has been “very important for Postmates as it’s a more crowded delivery market where we have a lot of opportunity to grow”.

Postmates says it can deliver the consumer anything from anywhere – including food, groceries and alcohol – with its latest campaign designed to highlight the fact that it can cater to all New Yorkers, no matter their varied needs.

“New Yorkers are picky, and our internal research shows that New York Postmates users are even pickier,” said Niemeyer.

“They aren’t ordering generic burgers; they’re ordering Shake Shack, and, in fact, one in every two burgers we deliver in New York is from Shake Shack. Our partners are a critical part of the Postmates experience, so it felt natural to include them in a campaign for this market.”

Postmates – similar to Deliveroo or Just Eat – has teamed up with six companies including: Halal Guys, Milk Bar, Shake Shack, Tacombi and The Meatball Shop.

The minimalist ads appear on billboards scattered across the city, one reading: ‘When you’re so hungry, you’ll eat anything except meat, cheese, milk, eggs and hundreds of other options. Vegan food. We get it’.

READ MORE: Postmates is trying to impress icky New Yorkers with its minimalist out-of-home campaign

View more on these topics

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here