Think back to the last time you received (and deleted) a mistargeted marketing email in the past month. The past week? Today? Incorrect or superficial use of consumer data is one of the biggest drivers in damaging brand relationships. As consumers continue to ratchet up expectations for smoother brand experiences, marketers must learn to engage with insight. Auto Trader’s marketing is powered by Selligent Marketing Cloud.
Hear from Sarah Jones, senior CRM manager at Auto Trader, as she shares:
- Why consumer attention is your biggest asset and how to drive audience acquisition
- Why it is time to refine your consumer database landscape
- How to develop marketing programmes that increase engagement and ROI.
Watch on demand now.