If you want to make an impact in your career work out why you’re unique
Helen TupperIf you want to be happier at work and have a more positive influence with your colleagues, figure out what makes you unique.
If you want to be happier at work and have a more positive influence with your colleagues, figure out what makes you unique.
Sean Dixon, managing director and co-founder of Savile Row tailor Richard James, describes how his company is using marketing to make bespoke tailoring relevant to a digital audience in 2018.
All the marketing stats that matter this week including Sky overtaking P&G as the biggest traditional ad spender, ad viewability hits record high and the gender pay gap at brands aimed at women.
Her promotion comes as Mars looks to make diversity and inclusion a bigger part of its marketing and communications globally.
A product redesign, new website and marketing campaign are all part of a push to shed brandy’s “outdated” image and appeal to a younger audience.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Marketers need to be confident enough to turn challenges to their advantage, rather than airbrushing out their imperfections and claiming extravagant benefits.
Some 60% of brands are missing the opportunity to truly engage consumers by failing to measure the impact on society of their purpose campaigns.
The UK’s major broadcasters have produced what they claim is the most robust research around broadcaster video-on-demand to date, as they look to woo agencies and planners.
Catch up on all this week’s marketing news including change at the top of M&S and WPP, and how a former Red Bull marketer is trying to change perceptions of the energy drink market.
The decision to split responsibility for marketing into the two strands of its business might seem like a step backward for a retailer with such a strong brand, but it should enable it to move faster and focus more on what matters to customers.
The FMCG giant wants to make sure it is reaching the right people at the right time as it looks to fight off growing challenges from ecommerce, own-label brands and digital disruptors.
With the GDPR deadline looming and consumers’ mobile activity creating more data every day, people’s trust is now heavily dependent on how brands protect their data, says Braze co-founder Jon Hyman.
Marketing Week Explores: From the crypto world of Bitcoin and blockchain to virtual reality and 5G, we look at the tech developments set to shake up marketing.
Plus Jamie Oliver’s Australian restaurant group goes into administration and Baskin Robbins’s meme-inspired ad campaign.