How mattress firm Simba built its brand using Facebook
Michael BarnettHow Simba is using creative best practice and clever targeting to promote its products and build its brand on Facebook and Instagram.
How Simba is using creative best practice and clever targeting to promote its products and build its brand on Facebook and Instagram.
Deutsche Telekom expects more brands to bring aspects of media buying in-house as they look for greater control and flexibility.
Plus Amazon drives dinosaur-sized box around LA in Jurassic World marketing stunt and Syrian refugee children coin Australian slang in new aid campaign.
Globalisation is the order of the day so, more than ever, high-quality marketing translations are essential for the success of a business.
Positive scores for personal finance and negative scores for the wider economy offer “no clue” as to what consumers are really thinking.
The sports brand believes the best way to understand customers is to employ people just like them.
HP hopes its data-supported argument for diversity, the launch of a new mentor programme and the introduction of a diversity algorithm will help prove the business case for diversity.
Take a look at the profiles below; if any of these characters sound familiar I suggest you update your LinkedIn profile immediately.
With the launch of two new products marking its first foray into the premium sector, Maltesers’ brand director explains why marketing must be involved with innovation from the outset.
Tesco has more than two decades’ worth of data on its 16 million UK Clubcard holders, making it one of the supermarket’s most valuable assets.
The car marque’s marketing boss says the top five holding companies need to stop serving clients with specialist data and digital agencies – or risk losing business to Google.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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The company behind Speedo, Berghaus and Ellesse hopes to tap into the collective brainpower stored up across its organisation with the launch of its dedicated brand building academy.
Partnerships that embrace tech and make people’s lives easier are proving an effective way for brands to increase their value, according to this year’s BrandZ ranking.