Just Eat’s Barnaby Dawe steps down as CMO

Just Eat’s global CMO Barnaby Dawe, who is credited with “‘transforming” the brand’s approach to marketing and spearheading its rebrand, is set to depart.

Barnaby Dawe Just Eat

Barnaby Dawe, Just Eat’s global CMO, is leaving the takeaway company after three years, during which time he is credited with “transforming” the brand and its approach to marketing.

Dawe joined Just Eat in 2015, and one of his first jobs was to oversee a rebrand, which helped the business expand into different “food occasions” and convince consumers to think about getting a take-away at times other than dinner.

He was also responsible for signing a multi-year sponsorship deal with The X Factor, thought to be worth in the region of £30m.

Prior to joining Just Eat, Dawe held various senior marketing roles at brands including Sky, News UK and Channel 4.

READ MORE: Just Eat’s CMO on adapting his leadership style to avoid being like ‘a bull in a china shop’

On his decision to join Just Eat, he told Marketing Week earlier this year: “I really wanted to work in a digital pure-play environment where brand and content, data and technology were melded into a coherent strategy for customers, so Just Eat really represented that. It brought together all the things I love about marketing and I have a great time with a brilliant team driving growth through multiple markets.

He says is “unafraid of change” and “always wants to take on more”. “I always look for opportunities for a brand and for myself. I quite like pushing myself out of my comfort zone but I thrive by having support from senior people in an organisation,” he said.

Just Eat, which appointed Peter Plumb as its new CEO in September last year, confirmed Dawe’s departure but has not said yet if he will be replaced directly or who will head up marketing in the interim.

A spokesperson told Marketing Week: “We can confirm that Barnaby Dawe has decided to step down from his role as Just Eat’s global CMO after three years at the helm of the company’s marketing department. Barnaby has transformed the Just Eat brand and our approach to marketing, enabling us to become the category-leading company we are today.”

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