Brands are ditching CVs to find new ways of discovering diverse talent
Charlotte RogersAs the world of work evolves, brands are ditching old fashioned CVs in favour of highly digital, behaviour-focused strategies for attracting diverse talent.
As the world of work evolves, brands are ditching old fashioned CVs in favour of highly digital, behaviour-focused strategies for attracting diverse talent.
Plus Google bans abortion ads in Ireland and Vodafone acquires Liberty Global cable networks across Europe.
Unilever’s ‘Sustainable Living’ brands grew 46% faster than the rest of the business, but the company is now looking beyond its current targets by asking its employees what sustainability issues it should be prioritising
The marketing industry is very good at analysing problems but not as good at finding solutions. From gender diversity to short-termism, we need to act to make our industry a better place.
Instagram levels the playing field for brands big and small looking to connect with consumers and be part of a wider conversation.
The specialist toy retailer says the high street is “far from dead” but making sure it has a “key point of difference” in an increasingly competitive market will be integral to its success.
It is all too easy to base marketing strategies on hope, fear, what has worked in the past and what others are doing, but the best marketers will hinge their decisions on the facts.
GDPR will not just have an impact on how marketers can collect data but how they use it to create personalised and targeted online advertising.
MediaiQ has rebranded as MiQ as it refocuses the business around marketing intelligence and its ability to drive “transformative business decisions”.
Discover how to create an effective Instagram ad campaign with advanced ad targeting options.
The Marketing Academy scholarship programme aims to prepare the next generation of marketing leaders for their journey to the top.
Both the advertising and food and drink industries have hit out at a proposed pre-9pm watershed for high fat, salt and sugar advertising despite growing support for such a ban from MPs, charities and public figures such as Jamie Oliver.
Starbucks’ deal with Nestlé shows the brand knows where its core competencies lie, but for the partnership to work they must take a long-term view.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
To succeed in the world of eSports, brands need to understand how to engage its hyper-social, millennial fanbase.