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Five trends that will change the media landscape in 2018
Leonie RoderickFrom publishers taking on the digital giants to streaming services stealing tactics from traditional broadcasters, Marketing Week predicts the media trends that will take shape this year.
The eight types of marketing mind
Michael BarnettMarketers’ psychology influences how they work, the content they consume and their relationships in the office, and our new research reveals the eight personality types that matter most.
Tesco talks up its ‘passion’ for food in evolution of Food Love Stories campaign
Ellen HammettTesco is evolving the message behind its advertising, shifting focus from the meals its customers make to instead promote the retailer’s “passion” for food.
Almost half of large businesses leaning on innovation to grow
Niamh CarrollDespite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
‘It’s destabilising and unsettling’: How to manage teams faced with delivering more with less
Michaela JeffersonThe need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
‘Conversations and co-creation’: Matalan CCO on building effective agency relationships
Molly InnesBrands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
Help us paint a picture of the state of marketing effectiveness
Marketing Week ReportersMarketing Week’s The Language of Effectiveness Report, supported by Kantar, is back for the third year and we would like your help to help you understand how marketing effectiveness is defined, measured and communicated.