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Unilever’s Keith Weed urges agencies to ‘reinvent’ themselves or risk being made redundant
Molly FlemingUnilever’s top marketer is adamant that agencies need to restructure their business model in order to survive, but is optimistic about opportunities for those that do.
The fake news effect: What does it mean for advertisers?
Mindi ChahalThe media industry faces a tough challenge as concerns around fake news rise, meaning advertisers associated with those media outlets could run the risk of being tarred by the same brush.
Last chance to vote for your ‘Brand of the Year’
Marketing Week ReportersVoting for the ‘Brand of the Year’ at this year’s Marketing Week Masters awards will close at 4pm on 6 July, so this is your last chance to choose your winner from Asos, The Guardian, Harry’s, Heineken, Ikea, KFC, Lloyds Bank, Quorn and Wetherspoons.
Netflix subscribers climb after password sharing crackdown
Grace GollaschNetflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why we go to Iceland’: Iceland tweaks long-running brand slogan
Niamh Carroll‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
Marketers on the ‘perfect blend’ of internal talent and external expertise
Ellen HammettIn a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Pernod Ricard on ’empowering’ its marketers to communicate on sustainability
Niamh CarrollGreenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.