Facebook, Amazon, Warburtons: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Being aware of which stage or your career you’re in will help you take control and maximise effectiveness, leading to a happier you.
Cannes Lions 2018: Data can help drive the creative process but many in marketing are overestimating its contribution, according to Diesel’s chief marketing officer Dario Gargiulo.
From Unilever’s Keith Weed calling out influencer marketing and other key moments from Cannes to the results of 20 years worth of salary survey data, we round up all the marketing news you need to know from the past week.
Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.
Cannes Lions 2018: Marc Pritchard believes the days of marketing to a general audience are over, and with people wanting to see themselves in ads brands will have to start representing their whole audience.
In the future, creative ideas will be accompanied by business forecasts, predicts The Leading Edge’s Chris Paxton.
Plus Adidas delivers free footballs to Indian children through interactive campaign and Apple is fined AU$9m for refusing to repair faulty iPhones.
Cannes Lions 2018: HP’s marketing boss says the Cambridge Analytica scandal has “definitely changed” the relationship it has with the big digital platforms.
Cannes Lions 2018: Google’s EMEA boss says the company is still trying to “make sense of GDPR” and define how it deals with the new data regulations after much of the detail came through “very late”.
Influencer marketing suffers not just from the problems of fake followers and viewability, but from a lack of credibility, as I proved when I paid influencers to make a picture of my posterior go viral.
With consumers demanding ever more immediate communication from brands, Facebook’s Messenger is now one of the customers’ favoured methods for interacting with the Dutch airline.
The Guardian, News UK and the Telegraph are looking to rival Facebook and Google with the launch of a joint ad platform that will allow advertisers to directly access and buy data and inventories.
Cannes Lions 2018: Google’s EMEA boss Matt Brittin admits the tech giant needs to get better at listening to the concerns of the ad industry as it looks to move on from the brand safety scandal.
Cannes Lions 2018: Far from pulling back from the high street, Apple is investing in ramping up the experience by putting humanity at the heart of physical retail.