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Tina DesaiLearn about the three challenges organisations are facing when capitalising on digital information and how they can be overcome.
Learn about the three challenges organisations are facing when capitalising on digital information and how they can be overcome.
Cannes Lions 2018: As attitudes change in the post #MeToo era, brands from publishing to tech are tackling the lack of female representation in their workplaces head on.
Cannes Lions 2018: New research from Ebiquity finds that if brands reallocated spend from outdoor, press and digital display to TV, radio and digital video they could improve marketing ROI by 4%.
Cannes Lions 2018: Marketing still matters in a world of mass disruption, says P&G’s chief brand officer, it just means working smarter, cutting out waste and becoming more equal.
The IDM’s Jane Cave says businesses need to stop thinking of training as a ‘zero-sum game’ and marketers need to have an insatiable appetite for new knowledge and skills if they are to survive the digital transformation taking place.
Andrew Clarke has been with the business for 18 years in various leadership roles and has a track record for “driving ambitious change while delivering results”.
Cannes Lions 2018: New research from the publisher finds consumers are 45% more likely to watch a video ad to the end if the content around it emotionally engages them – either in a positive or negative way.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Cannes Lions 2018: Unilever’s CMO argues FMCG is still a great training ground as it encourages young marketers to reassess how their strategy is serving customers’ needs on a daily basis.
The marketing industry has changed significantly since Marketing Week launched its Career and Salary Survey in 1998, but when it comes to the best (and worst) paid sectors and equal pay, the results are fairly consistent.
Staff turnover has been consistently high since Marketing Week launched its Career and Salary Survey 20 years ago, but the reasons for moving job have changed as work-life balance moves up the agenda.
The programme will be based in New York and includes three residential boot camps, as well as individual mentoring.
LinkedIn’s ‘number one voice in marketing’ talks to Marketing Week editor Russell Parsons about the importance of people and creativity in digital transformation.
Perceived wisdom might suggest procurement would be keen to in-house more creative and media, but many are concerned about the impact this could have on the quality of work and level of talent working on it.