Research is here to create, not just evaluate
Andrew WardlawThe research sector is adapting, but it is not all about being agile, says Andrew Wardlaw, marketing director at MMR. Research is ready to create, as well as evaluate.
The research sector is adapting, but it is not all about being agile, says Andrew Wardlaw, marketing director at MMR. Research is ready to create, as well as evaluate.
In the face of disappointing results and modest increases going forward, P&G hopes a focus on innovation and investment in ‘natural’ products can kickstart growth.
HP chief communication officer Karen Kahn on creating an empathetic and inclusive company culture, the power of purpose and why she has no aspiration to become a CMO.
UK CMOs are almost half as likely to see innovation as a primary role of the marketing function as their US counterparts, leading to questions over whether they focused enough on disruption and consumer trends.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketing Week research, in partnership with MiQ, reveals an alarming data skills shortage in the industry, so how can marketing leaders both attract and retain the right talent?
Consumer confidence declined again in July, and with people’s propensity to make a purchase also falling the next few months are likely to be difficult for businesses hoping consumers start spending.
We arm you with all the marketing stats you need for the coming week including Google retaining top spot in YouGov’s global brand health rankings and shoppers being more loyal to Aldi and Lidl than the big four supermarkets.
The retailer will train more than 1,000 staff, including marketers, in areas such as machine learning and artificial intelligence in the biggest digital investment in staff to date as part of ongoing efforts to ensure the business is fit for the future.
The former Aviva CMO tells Marketing Week editor Russell Parsons about what she learned from working in unpopular sectors like utilities and financial services, what it was like working with Richard Curtis and why most brands talking purpose are just ‘paying lip service’.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Marketing Week’s founding editor Michael Chamberlain shares a whirlwind tour of marketing over the past 40 years.
Mastercard CMO Raja Rajamannar warns that too few marketers have both creative and financial experience, leading to them being replaced by chief revenue or growth officers.
Organising thoughts can be a complex task, so why not think about building a mind map so you can visualise connections between concepts and things that need to be done.
CMOs need to be wary of being suckered in by shiny new technology toys at the expense of more important tech or brand strategy.