Under pressure from audience fragmentation and new disruptive entrants, media brands have had to reinvent themselves to stay relevant. Although many have established and trusted brands, they have had to innovate to meet increasing customer expectations.
Watch Marketing Week’s editor Russell Parsons, The Guardian’s marketing director Sonia Sudhakar and ITV consumer marketing director Steve Forde discuss how they are meeting the news challenges and innovating their products and services to improve customer experience.
Watch the webinar to hear how two of the UK’s biggest media brands are:
- Building a multichannel engagement strategy
- Evolving products and services to add value to customers and your business
- Growing customer lifetime value
- Developing more personalised and relevant experiences.
Watch on demand here.