Under pressure from audience fragmentation and new disruptive entrants, media brands have had to reinvent themselves to stay relevant. Although many have established and trusted brands, they have had to innovate to meet increasing customer expectations.
Join Marketing Week’s editor Russell Parsons, The Guardian’s marketing director Sonia Sudhakar and ITV consumer marketing director Steve Forde on Thursday 12 July at 10am GMT for an exclusive video webinar as they discuss how they are meeting the news challenges and innovating their products and services to improve customer experience.
Sign up for the video webinar to hear how two of the UK’s biggest media brands are:
- Building a multichannel engagement strategy
- Evolving products and services to add value to customers and your business
- Growing customer lifetime value
- Developing more personalised and relevant experiences.
Sign up here today.