New for 2018, the Marketing Week Strategy Stage will bring to life some of the biggest strategic challenges for marketers, at the Festival of Marketing in October.
Marketing Week columnist and presenter of the Mini MBA in Marketing, Mark Ritson will deliver a session in his signature style on day one of the two-day festival. Elsewhere on the first day, marketing legends Sir John Hegarty and RBS CMO David Wheldon will be answering questions on the past, present and future of marketing in a very special opening session to mark Marketing Week’s 40th anniversary.
Reflecting the big challenge marketers face in demonstrating effectiveness, Marketing Week columnist and marketing leadership consultant Thomas Barta will appear alongside UKTV’s chief financial officer Mary Besterfield in a session called ‘The Age of Accountability’, discussing how marketers can earn influence in their organisations.
Rounding off day two, Direct Line marketing director Mark Evans will take part in session where we will unveil a new initiative aimed at promoting marketing in schools following our report earlier this year that found that lack of understanding and appreciation of what marketing is has left it very low on young people’s list of future career options.
More speakers and details will be added in the coming weeks.
Marketing Week’s Strategy Stage is one of 12 stages at The Festival of Marketing, which this year takes place 10-11 October at Tobacco Dock in London. Other stages include customer experience, AI and tech innovation, personalisation and insight and marketing intelligence.
Film maker Louis Theroux and ITV chief executive Carolyn McCall have already been confirmed for the headline stage.
For more information and to book tickets go to the Festival of Marketing website.