Marketing Week Masters awards shortlist: Sector Masters

The shortlist for Marketing Week’s Masters awards for categories including Retail and Ecommerce, Business-to-Business and Consumer Goods is revealed.

Sector Masters – sponsored by MiQ


DS Automobiles – DS Contactless Key Fob – Performance Communications
Ford India – Ford’s Digital Drive towards Customer Acquisition – SingleInterface
PSA Group – PERKS: The first manufacturer reward programme for independent garages – RLA Group
Shell – The Coffee Line – Hill+Knowlton Strategies
Volkswagen – Rammed with Confidence – PHD & Adam&Eve DDB


Barclays Corporate Banking – Inside-out banking – Big Dog
Gartner – Deal Accelerator
Ingredion – You Are How You Eat – Stein IAS
Mercedes-Benz Vans UK – Keeping businesses moving – Storycatchers
PSA Group – PERKS: The first manufacturer reward programme for independent garages – RLA Group
Royal Caribbean International – Club Learning – Front Page

Charities and Non-profit

Hands on London – Wrap Up London – Sense
RSPCA – Consent campaign
The British Army – This is Belonging – Karmarama
The Scottish Government – Non-Consensual Sharing of Intimate Images – Republic of Media
WWF UK – Earth Hour UK

Consumer Goods

Bodyform – #bloodnormal – AMVBBDO
Jägermeister UK – Discover Jägermeister – Root56
Pladis – From luxury to mainstream: How Godiva democratised luxury – The&Partnership London
Pukka Pies – Everything’s Pukka – PHD & Quiet Storm
Rexona – Rexona’s Data-driven Drama, Resolves a Social Stench – PHD Hong Kong

Financial Services

Barclays Corporate Banking – Inside-out banking – Big Dog
First Direct – A Long Way From Ordinary – Karmarama
Legal & General – Forever A Parent
LV= – LV=: From The Heart
TotallyMoney – TotallyMoney Shakes Up The Market With A New Free Credit Report

Media, Gaming and Entertainment

Beano Studios – Beano Studios
BT Sport – Where the Best Go Head to Head – AMVBBDO
Channel 4 – The Great British Bake Off
Fox Entertainment Group – War for the Planet of the Apes – Mindshare UK
Fox Network Groups – Uncovering the Deep State – Mindshare UK
Warner Bros. UK –  Elves – Wilderness Agency

Retail and Ecommerce

Aldi UK – Aldi’s Amazing Christmas – McCann UK
Argos – 80 Days of Argos: How Argos owned ‘today’ – The&Partnership London
Domino’s – Domino’s Carry-Out – GroundTruth
Purplebricks – Commisery – SNAP LDN

Telecoms, Energy and Utilities

Boxt – Boxt – Zone
Npower – In Life CRM – Signal
O2 – Oops – VCCP
Ovo Energy – Get Mad – Uncommon Creative Studio
Smart Energy GB – Power of 10p

Travel, Leisure and Transport

East Midlands Trains – Winning Back The East Midlands From – NMPi
Hull UK City of Culture 2017 – Everyone back to ours. Changing the story of Hull, UK City of Culture 2017 – Jaywing
Crowne Plaza – Downtime – Mindshare UK
TUI – U in the Middle
Virgin Holidays – Ready To Travel Programme – Proximity London

The winners of Marketing Week’s Masters will be unveiled during a ceremony held at Tobacco Dock in London on 9 October. For more information on the event and table bookings head to

The awards ceremony also marks the start of the Festival of Marketing which takes place on 10 and 11 October at the same venue. For more information on the conference, including how to buy tickets, visit

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