Marketing Week Masters awards shortlist: Special Masters

The shortlist for Marketing Week’s Masters awards for categories including Brand of the Year, Visionary Marketer of the Year and Brand Purpose is revealed.

Special Masters

Agency of the Year

The&Partnership London

Best Use of a Small Budget

BLP – We can’t tell your fortune…
Christy – #NotJustATowel Campaign
Domino’s – The Recovery Channel – VCCP
Jigsaw – Heart Immigration
LADBible Group/Plastic Oceans – Trash Isles – AMVBBDO

Brand Innovation

Boxt – Zone – Boxt
O2 – Oops – VCCP

Brand of the Year – sponsored by YouGov

The Guardian

Brand Purpose

Bodyform – #bloodnormal
Guinness – Compton Cowboys – AMVBBDO
Jigsaw – Heart Immigration
Pernod Ricard UK – Absolut Kiss
Whirlpool – Care Counts

Customer Experience

Ageas Insurance – Ageas Engagement Hub – personalising the customer experience – R-cubed
Vodafone UK – Vodafone TOBi Sales Chatbot – MMT Digital
Virgin Holidays – Ready To Travel Programme – Proximity London

Digital Transformation

House of Fraser – Movable Ink – The Blackout Campaign
The Gym Group – Transforming the next-gen gym company – Rufus Leonard
The Sun – Sun Savers – News UK

Diversity and Inclusion Champion

Lloyd’s of London – Dive In Festival – Gong Communications
Nationwide – Voices – VCCP
Pride in London – Love Happens Here – WCRS
The British Army – This is Belonging –  Karmarama

Visionary Marketer of the Year – sponsored by MiQ

Alessandra Bellini – chief customer officer and executive committee member – Tesco
Sara Bennison – CMO and executive committee member – Nationwide Building Society
Steve Chantry – CMO – Kraft Heinz
Mark Evans – marketing director – Direct Line
Meghan Farren – UK CMO – KFC
Antonio Lucio – CMO – HP
Keith Weed – chief marketing and communications officer – Unilever

Marketing Team of the Year

Aldi UK
Baxi Heating
Northumbrian Water Group
Smart Energy GB

Rising Star of the Year

Jessica Lang – Flight Centre UK
Kate Utting – Twinings UK
Philippa Neath – Marshall Amplification
Abby Whitchurch -Virgin Atlantic
Georgia Yexley – Mobike

The winners of Marketing Week’s Masters will be unveiled during a ceremony held at Tobacco Dock in London on 9 October. For more information on the event and table bookings head to

The awards ceremony also marks the start of the Festival of Marketing which takes place on 10 and 11 October at the same venue. For more information on the conference, including how to buy tickets, visit

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here