Recommended reading: Fostering better communication and the truth about startup culture
Marketing Week reviews the latest books for marketers.
Lost & Founder
By Rand Fishkin
Having turned a once debt-ridden mother-and-son business into a multi-million pound SEO company, Rand Fishkin, founder and former CEO of Moz, reveals the mostly awful, sometimes awesome truth about startup culture with transparency and humour. His hard-won lessons, as told in this book, are applicable to all kinds of business environments, with Lost & Founder promising to help solve readers’ problems and make them feel less alone for having them.
Beyond Digital: The Marketing Renaissance
By Roger Parry
Digital technology is now embedded in all aspects of advertising and public relations, and the social, political and commercial pressures on tech giants to reform are ushering in a new era of marketing communications. Roger Parry, who has been chairman of a number of media businesses including Johnston Press, YouGov and Shakespeare’s Globe, explores the way the marketing industry has developed a healthy scepticism about the use of digital media and the opportunity to revisit and update the classic marketing ideas.
New Power
By Jeremy Heimans and Henry Timms
For most of human history, power was something to be seized and guarded. We lived in a world of rulers and subjects. But something has changed. From Jeremy Corbyn to Donald Trump; from taxis to B&Bs; from YouTube sensations to the emergence of ISIS; in our new hyper-connected world, ideas and movements can spread and flourish with astonishing force and speed. Jeremy Heimans and Henry Timms confront some of the biggest stories of our time and trace how ‘new power’ is the key to understanding where we are and who will prosper in the 21st century.
Dear Client: This Book Will Teach You How To Get What You Want from Creative People
By Bonnie Siegler
Written as a series of more than 60 “honest and friendly” lessons, this book offers advice on the strategies needed to foster better communication to help clients work better with creative professionals. “I realised long ago that my difficult clients weren’t assholes or jerks or stupid,” author Bonnie Siegler writes. “They simply don’t know how to work with creative people.” New York-based Siegler writes from the perspective of a graphic designer, however this book has been designed to apply to all creative collaborations.
