Hack your commute: Create a mind map

Organising thoughts can be a complex task, so why not think about building a mind map so you can visualise connections between concepts and things that need to be done.

hack your commute

Organising your thoughts can be a complex task. Whether you’re trying to design a project, plan tasks or come up with creative ideas, the stream of consciousness can quickly lead you in unexpected directions and put you at risk of forgetting key information or getting priorities wrong – even if you try to write them down. The problem is that, while humans tend to think in a linear fashion, the connections between things are often multifaceted.

Rather than trying to force non-linear relationships into a list format, a mind map enables you to visualise the connections between concepts or things that need to be done, and to build them out logically without losing track of different strands. You don’t record items sequentially but in concentric circles or branches, with lines connecting the related entries in a hierarchical fashion.

Say you need to develop a new brand strategy. You would start in the middle of the map with the brand name or overall goal and then identify the main elements that contribute to it; for example, research, segmentation, targeting and positioning. These would then be added, each branching out at equal distances from the centre and each other.

You then create more branches at the next level: for the research stage you might note down the need to define the market, choose key metrics, compare methodologies and engage an agency. These would all be connected to the ‘research’ branch of the map.

You can obviously draw a mind map with pen and paper, but there are also apps that can help – Mindly, SimpleMind and Mindjet Maps are a few examples.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here