What does CRM mean in the customer experience age?
Tina DesaiCustomer relationship management (CRM) is often seen as the boring and functional relation of customer experience, but without it brands have no hope of truly understanding customers.
Customer relationship management (CRM) is often seen as the boring and functional relation of customer experience, but without it brands have no hope of truly understanding customers.
Britain’s Beer Alliance is shifting focus to promote the pub with its ‘Long Live the Local’ initiative, as projected beer duty increases spell trouble for the industry.
More than ever, brand has a reciprocal relationship with business strategy. To achieve success, marketers must communicate and infuse business strategy within the organisation to inform the brand’s direction, says Omobono’s Philip Black.
The FMCG giant’s Q2 results are down year on year but Polman says innovation, investing in premium business and direct to consumer are all factors in why the company is “on track”.
MediaLink chief transformation officer and former Mondelēz CMO, Dana Anderson, discusses the need to prioritise diversity of thought and the future of marketing.
Companies need to avoid investing too much of their budget in technology without having the expertise to get the best out of it, according to IBM’s Jeremy Waite.
As part of our 40th birthday celebration, we asked previous editors to sum up marketing and Marketing Week during their time at the helm. Stuart Smith was editor throughout the 1990s (and into the 2000s), a time when marketing teams went global, Sir Martin Sorrell and WPP blazed a trail and digital was of little concern.
Anchoring its brand firmly in environmental activism, Patagonia is committed to take an unconventional, mission-driven approach to retail success, explains European marketing director Alex Weller.
A lack of commitment to changing headcounts comes as businesses raise concerns about rising prices and increasing competitiveness.
Marketers continue to display a noticeable drive towards digital-based advertising, according to the latest IPA Bellwether, however budgets for main media advertising begin to recover after a bumpy start to the year.
Marketing was always going to absorb digital, it was never going to be the other way around, so when marketers label themselves with the dreaded D word all they’re doing is limiting their career progression.
Cadbury’s senior brand manager says its important to think about product development while also supporting its core brands as it launches a £3m campaign for Twirl.
The UK price comparison site describes the reward scheme as a “huge step-change” for the brand as it unveils its first campaign for the new reward scheme.
The shortlist for Marketing Week’s Masters awards for categories including Content, Data-driven Marketing and Video is revealed.
The shortlist for Marketing Week’s Masters awards for categories including Retail and Ecommerce, Business-to-Business and Consumer Goods is revealed.