Direct-to-consumer brand Casper on shaking up the retail experience
Charlotte RogersCasper started out online but the mattress brand has ambitions to shake-up the market again as it extends its retail footprint offline.
Casper started out online but the mattress brand has ambitions to shake-up the market again as it extends its retail footprint offline.
From global behemoth WeWork to independent spaces catering for the creative community, co-working brands are generating serious attention as flexible working explodes in popularity around the world.
If public trust in political advertising is ever going to improve it must be regulated in the same way as all other advertising, especially when it comes to online campaigning.
Story of my CV: The biggest challenge for NHS England’s head of marketing Phil Bastable is proving the return on any spend that does not go on front-line services, but as the NHS turns 70, he warns against thinking marketing in the public sector is a “step down” from the private sector.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
When Cobra Beer launched in 1989, its founder Lord Karan Bilimoria had no budget for advertising so he instead adopted a novel approach to marketing focused on getting the product into restaurants and creating intrigue by introducing 650ml bottles.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
As the cashless economy continues to grow businesses must plan for the future by enhancing customer experience to appeal to the new generation of tech-savvy Brits.
We arm you with all the numbers you need for the coming week including: Four in 10 brands deliver ads on unsafe sites and the British public plans to spend less if there’s a ‘no deal’ Brexit.
Centred around its ‘magic’ blue bag, the ads have been designed to showcase the scale of Ikea’s new products and how each can improve the everyday lives of homeowners.
From the Coke Zero Sugar redesign to Pepsi buying Sodastream and Virgin revamping its loyalty scheme, catch up on all the most important marketing news from the week gone by.
Lucio joins at a critical time for the social network as it looks to rebuild its brand reputation following a series of scandals that have impacted consumers’ and advertisers’ trust, as well as raised the ire of governments and regulators.
Platforms like Facebook and Instagram are providing a rich ground for direct-to-consumer brands to launch at scale and become an instant part of their customers’ everyday lives, as long as they can create reasons to keep engaging.
GDPR was designed to give consumers more control over their personal data, but three months after its introduction most don’t feel any better off.
Virgin’s existing loyalty programme, Virgin Red, will be integrated into the new scheme, which will be managed by a newly-created company owned by Virgin Group and Delta Airlines.