Marketers’ video ad options are on the increase
Kai HennigesAt Dmexco, there was plenty of evidence that video advertising formats are a huge growth area, but the ones that succeed will be those that put the user experience before monetisation.
At Dmexco, there was plenty of evidence that video advertising formats are a huge growth area, but the ones that succeed will be those that put the user experience before monetisation.
Facebook’s vice-president of Northern Europe Steve Hatch will join Mark Ritson at the Festival this year to discuss the future of marketing.
Top marketers at brands including Renault and Bella Italia have raised concerns over “analysis inertia” as they look to get a better balance between perfecting the basics and having the right KPIs in the business.
The insurance provider claims it is saving money and getting fewer complaints since new data regulations came into law because it is marketing to consumers who want to receive communications.
Catch up on all the big marketing news from the past week including Next’s budget shifts, Nike’s record engagement from its Colin Kaepernick campaign and Cadbury Roses returning to TV advertising for the first time in 20 years.
Consumer confidence has been stuck in negative territory for almost three years, with no sign of reprieve until the “Brexit clouds clear”.
The CX50, compiled by Marketing Week in partnership with Zone and Cognizant, recognises the individuals who are currently excelling at creating best-in-class customer experiences, demonstrating innovation, influence and impact in their organisations and beyond.
Renault’s general marketing team is looking to its Formula One team for inspiration on how to become more passionate and bring a touch of glamour to the brand.
Marketing Week reviews the latest books for marketers.
Department stores are struggling to sustain profitable sales in the face of online competition and mounting property costs, which is impacting the brands they sell. So how can these high street stalwarts survive?
The brand has created a digital innovation hub that is taking “fear off the table” to foster a culture of fast innovation and enable it to compete with bigger spending rivals.
Five decades after the original diet brand started out in New York, Weight Watchers has rebranded as WW to take a slice of the wellness market, but it risks diluting its identity in the process.
US premium lifestyle brand Shinola is using technology to help create a ‘singular’ customer experience but says it must not lose sight of the importance of a human touch.
Nike says the 30th anniversary of the Just Do It campaign is driving “real uptake” in traffic and engagement despite the controversy around one of its stars.
While there are rules to marketing, the fact it is based on the action of humans rather than chemicals and electrons means it can never truly be classed as a science.