Top 10 picks for what to see at the Festival of Marketing

1. Marketing Week will be hosting a panel in partnership with marketing intelligence company MiQ on creating the ‘Future Marketing Organisation‘. Hiscox’s global brand director Annabel Venner, Pret A Manger’s chief customer officer Barnaby Dawe and head of digital media partnerships at Diageo Jerry Daykin will explore the culture, structure and processes that will make marketing fit to meet the future needs of customers.
2. There will be a mix of insight and inspiration on the headline stage with heavyweights from the business world and beyond. Film maker Louis Theroux, ITV chief executive Carolyn McCall and Sir Martin Sorrell are all set to appear.
3. Tesco’s chief customer officer Alessandra Bellini will be making a rare appearance. Bellini will be lifting the bonnet on what Tesco is doing in product, service and loyalty innovation as it looks to continue its recovery.
4. Direct Line Group marketing director Mark Evans; co-author of Stay in Your Lane, Elizabeth Uviebinene; and co-founder of lifestyle publisher Black Ballad, Bola Awoniyi, will be discussing how your capability as a marketer can be used to inspire social change away from your day job.
5. Saul Lopes, customer lifestyle lead at Virgin Holidays, will be walking you through how its innovative use of personalisation, segmentation and data drove a spike in business results.
6. Personalisation is much discussed but not often dissected. MoneySuperMarket chief customer officer Darren Bentley will explain how the brand created a ‘right message, right time, right device’ approach and crucially how the results were tracked.
7. Beauty is one of the fastest growing categories in ecommerce, so find out how L’Oréal, one of biggest industry’s biggest players, plans to stay ahead. CMO Stéphane Bérubé, shares what the future holds for the business.
8. Marketing Week columnist and Nationwide director of external affairs Tanya Joseph will be joined by Zenith’s Tom Goodwin to discuss ageism in advertising and how to fight marketing’s unconscious bias.
9. Birds Eye’s marketing director Steve Challouma will be explaining how the business has modernised a traditional brand through the use of social media.
10. Flexible working is quickly moving up the agenda for marketers, but not all businesses are getting on board. Helen Tupper, Marketing Week columnist and founder of Amazing If, and Michelle Keaney, partnerships director of the Marketing Academy, who together founded The New Work, will be sharing how people can activate, adopt and be an advocate for new ways of working.

For other top picks, check out what’s happening on the Marketing Week Strategy Stage, which is new for 2018. We will bring to life some of the biggest strategic challenges for marketers, with the help of some of the biggest names around, including Sir John Hegarty, RBS CMO David Wheldon and Marketing Week columnist and marketing leadership consultant Thomas Barta.

The Festival of Marketing takes place on 10 and 11 October at Tobacco Dock in London. For more information on speakers, the agenda and to book tickets go to www.festivalofmarketing.com