How the industry is looking to get more diverse young people into marketing

Marketing Week Explores: In the latest edition of our podcast series we discuss the School of Marketing and its mission to help diverse young people find a route into the industry.

Marketing is sliding down the list of prospective careers for young people, with just 3% of students aged 18 to 24 believing it is a good option, and only 2% singling it out as the best career for long-term success.

To help change perceptions, Marketing Week is backing the launch of the School of Marketing, a new learning platform designed to broaden the appeal of marketing among young people across the country.

In the latest episode of the Marketing Week Explores podcast we dig deeper into the initiative, its objectives and how marketers can lend their support to help the industry avoid a talent crisis.

Join senior writer Charlotte Rogers as she talks to Ritchie Mehta, dean and managing director of the School of Marketing, Mark Evans, Direct Line Group marketing director and chairman of the School of Marketing and Marketing Week editor Russell Parsons.

Click here to subscribe to the Marketing Week podcast on iTunes.

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  • Pete Austin from Fresh Relevance 20 Sep 2018 at 10:49 am

    Re: only 2% singling it out as the best career for long-term success”. How is this wrong? We all know that marketing is being hugely impacted by machine learning and AI – and it’s impossible to predict what it will be like in even 20 years. Marketing can be an exciting ride for the first part of your career, but then you’ll probably have to move on.

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