We hear a lot about how AI, VR, smart devices and chatbots are changing and will change customer experience, but are marketers getting carried away with the possibility promised by the new at the expense of what customers actually want?
Marketing Week and a panel of top marketers will unpick the opportunities that tech offers and the potential drawbacks. Join Zoe Harris, incoming CMO of GoCompare; Andrew Mann, former director of Asda, Sainsbury’s and Tesco; and Saul Lopes, customer lifecycle lead at Virgin Holidays, as they discuss:
- Where and when technology adds genuine value
- The pitfalls of getting ahead of where your audience is
- The challenge of balancing the needs of customers, now and in the future
Join us on 20 September 2018 at 10am BST to find out more.