We’re a very long way from declaring marketing a science
While there are rules to marketing, the fact it is based on the action of humans rather than chemicals and electrons means it can never truly be classed as a science.
While there are rules to marketing, the fact it is based on the action of humans rather than chemicals and electrons means it can never truly be classed as a science.
The debate about art versus science must be reignited to ensure the power of human creativity isn’t lost.
The retailer will train more than 1,000 staff, including marketers, in areas such as machine learning and artificial intelligence in the biggest digital investment in staff to date as part of ongoing efforts to ensure the business is fit for the future.
Byron Sharp’s recent claim that it is ‘impossible’ to place a value on brand perceptions is not just mistaken, it is a rejection of true scientific method.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.