Top 10 picks for what to see at the Festival of Marketing
Marketing Week ReportersThe Festival of Marketing takes place across two days and 12 stages, with hundreds of speakers from top brands and great thinkers. Here’s our pick of what to see.
The Festival of Marketing takes place across two days and 12 stages, with hundreds of speakers from top brands and great thinkers. Here’s our pick of what to see.
The banking group has transformed its marketing over the past 10 years, with a big focus on creating a performance team tasked with making its investment more efficient, effective and focused on real business outcomes.
By opening a new chain of budget stores, Tesco is trying to compete in an arena its business model is unsuited to, and which Aldi has taken decades to perfect.
M&M’s saw the benefits of taking an unfamiliar approach to mobile advertising, in a Facebook campaign that boosted sales by more than a third.
YouTube says advertisers are now more concerned about transparency, viewability and measurement than brand safety as it looks to attract more brand dollars with vertical video ads launch.
The two brands are increasingly focusing on connecting their businesses following their rebrand, with loyalty the next area where they see potential common ground.
The campaign, the first since new CMO Lis Blair took over, aims to create a more emotional connection with consumers as it looks to be known for more than value for money.
UK boss of Coca-Cola says the deal with Premier League is part of the brand’s global total drink strategy and will allow the company’s less well-known brands to “be part of a regular conversation”.
The companies are joining forces for the first time with a new TV campaign to increase media efficiency and get more “bang for our buck”.
Jubel has just secured a listing with Sainsbury’s but co-founder Jesse Wilson says it wouldn’t have happened had the brand not undertaken a radical redesign just months after launching.
Price match schemes used to be a staple in supermarkets’ marketing armoury but a promise to instead offer lower prices across the board will need to be backed up with investment and communication to ensure savvy shoppers don’t head elsewhere.
New data shows that younger consumers and those who are Asian or Black/African American are far more likely to view the campaign favourably than older, white consumers, and it is more likely to get them to buy from Nike in the future.
The best marketing practitioners develop strategies based on sound theory, but they are pragmatists when it comes to driving it through.
Consumers are becoming increasingly aware of branded content, but they are not adverse to influencer partnerships, so long as they are clearly identified.
Marketing Week is to play a bigger role than ever before at this year’s festival with its own stage and dedicated space to mark our 40th anniversary.