Charlotte Rogers: No CEO should be too big to say sorry
Charlotte RogersWith Sir Philip Green and Elon Musk refusing to apologise or own up to their alleged shortcomings they run the risk of causing lasting brand damage.
With Sir Philip Green and Elon Musk refusing to apologise or own up to their alleged shortcomings they run the risk of causing lasting brand damage.
Four years ago, the low-calorie ice cream brand was “hanging by a thread”, yet today Halo Top is sold in nearly every major UK retailer. Chief operation officer Douglas Bouton explains its difficult journey and what’s next for the company.
FMCG firms are using their brand equity to up prices, but in a tough consumer economy, will it win or lose them revenue?
“Cold, congealed and in want of a blast of heat”, consumer confidence continued to decline in October as Brexit anxieties linger.
As part of a crackdown on sexual harassment in the advertising industry, timeTo has unveiled its first ad campaign featuring a series of videos and posters based on real-life scenarios.
From discovery of new products to customer care, today’s customer journey is more complex than ever. In this competitive landscape, brand success is centred on meaningful, one-to-one interactions.
Too many marketers are using ROI as a key measure of success. In this new video, in association with Thinkbox, we speak to marketing effectiveness experts on the limitations of ROI and why brands need to think about total marketing effectiveness.
The drinks giant has created a Global Ventures group to increase the speed and scale of acquisitions across markets as CEO James Quincey admits it’s “not as fast as we would like to be”.
Welcome to the Marketing Week Christmas blog! A chance for the Marketing Week team to cram all the latest festive advertising news into one place.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
When it comes to sex, Britain is a long way behind the rest of Europe, but brands big and small are taking steps to try and stop the blushes down the lube aisle.
The typical marketing agency business model has had to change because the customer journey increasingly starts on mobile and ends up on ecommerce.
Chancellor Philip Hammond unveiled his budget plans for the year ahead this afternoon, with his plans including a digital services tax and and a cut to business rates for small retailers.
Increasing satisfaction doesn’t always require costly service improvements – sometimes shifting expectations is equally effective for much less investment.
Online retailer Very.co.uk has no high street presence but wanted to tap into the £600m opportunity around physical stores on Black Friday and so it turned to outdoor to serve up dynamic ads that mixed the best of high street and online retail.