Marketing Week Masters Awards 2018: The channel winners

Congratulations to all the winners of the Marketing Week Masters awards.


The Marketing Week Masters Awards took place at London’s Tobacco Dock last night (9 October). The biggest of their kind in the UK, the awards cover everything in marketing from strategy through to execution.

Click below to see the winners of the sector awards and the special categories, including ‘brand of the year’ and ‘marketer of the year’.

Marketing Week Masters Awards 2018: The specials winners
Marketing Week Masters Awards 2018: The sector winners

Branded Experiences and Events

Winning brand: E.ON
Project name: E.ON x Gorillaz: A Solar Collaboration
Entering agency: Engine

Highly commended: Accenture
Project name: Kaleidoscope
Entering agency: Synergy


Winning brand: Bodyform
Project name: #bloodnormal
Entering agency: Essity

Highly commended: Tesco 

Project name: Tesco Magazine
Entering agency: Cedar

Data-driven Marketing


Winning brand: Very
Project name: A Very Black Friday
Entering agency: Posterscope

Highly commended: Virgin Holidays 

Project name: The non salesly sale
Entering agency: Phrasee

Email Marketing

Winning brand: Virgin Holidays
Project name: Peak campaign
Entering agency: Proximity London

Insight and Market Research

Winning brand: Premier Inn
Project name: Proving the unprovable: making the case for service as a driver of guest and shareholder value
Entering agency: Listen & Learn Research

Mobile and Apps Marketing

Aimia Sainsbury's

Winning brand: Aimia and Sainsbury’s
Project name: This time it’s ultra personalised!

Multichannel Marketing

Aldi Christmas

Winning brand: Aldi UK
Project name: Aldi’s Amazing Christmas
Entering agency: McCann UK

PR and Brand Storytelling


Winning brand: LADBible/Plastic Oceans
Project name: Trash Isles
Entering agency: AMV BBDO

Highly commended: Ancestry 
Project name: Village’s DNA
Entering agency: Third City

Programmatic and Performance Marketing

Winning brand: Auto Trader
Project name: Programmable Platform Success

Search Marketing


Winning brand: LV=
Project name: Multi Car: The Ranking Rise

Social Media


Winning brand: NHS Blood and Transplant
Project name: ISSA Thread

Sponsorship and Partner Marketing

Winning brand: Aldi UK
Project name: Team GB and the Brownlee Brothers
Entering agency: McCann UK



Winning brand: Argos
Project name: 80 Days of Argos: How Argos owned ‘today’
Entering agency: The&Partnership London

Highly commended: Warburtons 

Project name: Pride & Breadjudice
Entering agency: WCRS

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here