Marketing Week Masters Awards 2018: The sector winners

Congratulations to all the winners of the Marketing Week Masters Awards.


The Marketing Week Masters Awards took place at London’s Tobacco Dock last night (9 October). The biggest of their kind in the UK, the awards cover everything in marketing from strategy through to execution.

Click below to see the winners of the channel awards and the special categories, including ‘brand of the year’ and ‘marketer of the year’.

Marketing Week Masters Awards 2018: The specials winners
Marketing Week Masters Awards 2018: The channel winners

Sector Masters – sponsored by MiQ



Winning brand: PSA Group
Project name: PERKS: The first manufacturer reward programme for independent garages
Entering agency: RLA Group


Mercedes-Benz Vans

Winning brand: Mercedes-Benz Vans UK
Project name: Keeping businesses moving
Entering agency: Storycatchers

Charities and Non-profit

Winning brand: Hands on London
Project name: Wrap Up London
Entering agency: Sense

Highly commended: The Scottish Government 
Project name: Non-Consensual Sharing of Intimate Images
Entering agency: Republic of Media

Consumer Goods

Winning brand: Bodyform
Project name: #bloodnormal
Entering agency: AMVBBDO

Financial Services

first direct

Winning brand: First Direct
Project name: A Long Way From Ordinary
Entering agency: Karmarama

Media, Gaming and Entertainment

Winning brand: Beano Studios
Project name: Beano Studios

Retail and Ecommerce


Winning brand: Argos
Project name: 80 Days of Argos: How Argos owned ‘today’
Entering agency: The&Partnership London

Telecoms, Energy and Utilities


Winning brand: O2
Project name: Oops
Entering agency: VCCP

Highly commended: Ovo Energy 
Project name: Get Mad
Entering agency: Uncommon Creative Studio

Travel, Leisure and Transport


Winning brand: Hull UK City of Culture 2017
Project name: Everyone back to ours. Changing the story of Hull, UK City of Culture 2017
Entering agency: Jaywing

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