Marketoonist on digital transformation, October 2018
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Recommended
Meet the brands taking on ‘the asterisk’ in the war against plastic waste
From compostable packaging to plant-based alternatives, a new generation of brands are looking to combat plastic waste while striving to educate confused consumers about the complex recycling process.
Ellen Hammett: Asos A-List’s failure shows you don’t need a loyalty scheme to drive loyalty
A-List didn’t fail because it was a Z-List scheme, rather it shows online-only retailers can engender customer loyalty with a focus on customer experience, rather than rewards.
EasyJet’s new CMO on using data to ‘supercharge creative judgement’
EasyJet’s Lis Blair is on a journey to move the brand beyond price with a new campaign just six months into the job and a long-term plan to balance creativity with greater use of data.
Recruit marketing talent
Get your role in front of over 500,000 marketing professionals when you advertise with Marketing Week. Our team of experts provide bespoke solutions to help solve all your recruitment challenges.
Find out moreYou should read this
At John Lewis, smartphones are now the most popular way to shop online
Mobile accounted for 42% of website visits in 2018; however, people still prefer to make bigger, more considered purchases on desktop.
Anyone who has sold digital services to be used internally at any major UK bank will recognise this as being 100% the truth.
But everyone has a mobile phone, right? So give up on the customer’s network and switch to facetime or facebook messenger.