Marketoonist on the marketing ivory tower trap
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Increasing satisfaction doesn’t always require costly service improvements – sometimes shifting expectations is equally effective for much less investment.
Members of Marketing Week’s new CX50 list, compiled in partnership with Zone and Cognizant, explain how individuals can make a difference to the customer experience and drive change even in traditional businesses.
With the marketing landscape evolving at pace, marketing leaders must never stop learning if they want to still be at the top of their game in years to come.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.