Customer journeys, personalisation, online grocery: 5 killer stats to start your week
Erin LyonsWe arm marketers with all the numbers they need to know for the coming week.
We arm marketers with all the numbers they need to know for the coming week.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Having a selfless attitude, helping people to be the best and operating with ‘conscious care’ in business can build better relationships for the future.
From photo booths and dream walls, to a basement coffee bar, Olivia Burton wants to do more than just “sell sell sell” to customers in its new flagship store.
LADbible’s social responsibility campaign ‘Trash Isles’ rallied people to take action against the growing plastic problem by declaring a mass of waste the size of France a country in order get it recognised by the UN and therefore cleaned up.
Catch up on all this week’s marketing news including Asos scrapping its loyalty programme, Aunt Bessie’s modernisation push and the new campaign from Sport England for ‘This Girl Can’.
New research from YouGov examines whether it’s riskier for brands to speak up on important social and political matters, or to stay silent.
Sport England admits previous campaigns failed to resonate with all women and so it is putting more focus on how women can fit sport into their lives and that any activity, even hula-hopping in the kitchen, counts.
TV sets, not mobile devices, are the future of video but if traditional broadcasters want to survive they must stop wasting time on their own smart TV apps and combine on a single platform.
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The company has been fined £500,000 by the UK’s data protection watchdog, the ICO, over its role in the Cambridge Analytica data breach.
In the first of our two-part feature looking at marketing degrees, marketers suggest they still need convincing that universities are equipping graduates for the working world.
Marketers have questioned whether marketing degrees are equipping graduates for the real world, so in the second part of our two-part feature, we speak to universities about how they are striving to find the right balance between theory and practice.
The frozen food brand is injecting £5m into a new marketing campaign that will see it get rid of its brand characters Margaret and Mabel in favour of a more “modern” approach.
A-List didn’t fail because it was a Z-List scheme, rather it shows online-only retailers can engender customer loyalty with a focus on customer experience, rather than rewards.