The new networking: How marketers connect in 2018
Charlotte RogersMarketers and entrepreneurs alike are ditching the traditional idea of corporate networking in favour of informal meet-ups and online communities that better suit the modern age.
Marketers and entrepreneurs alike are ditching the traditional idea of corporate networking in favour of informal meet-ups and online communities that better suit the modern age.
We asked. You answered. Sainsbury’s festive school play was voted the best Christmas campaign by a retailer this year by Marketing Week readers with more than a fifth of the vote.
Pizza Hut is bringing its loyalty programme, Hut Rewards, to the UK with an eye on engaging new consumers, enriching relationships and ensuring it stays relevant in a fast-paced delivery sector.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Coca-Cola has put a focus on scaling new brands to drive growth as it looks to innovation and takes a test-and-learn approach to navigate a rapidly-changing market.
The automotive brand says the move will allow it to be managed in a “leaner” and “more centralised” way as it looks to increase its campaign output without having to increase its media budget.
We arm marketers with all the important numbers they need to tackle the coming week.
Malibu and Kahlúa might not have the same marketing budgets as rivals but by creating a digital innovation hub the brands are hoping to outsmart them instead.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Probably more for people that aren’t on public transport, rather than scribbling down notes or writing bullet points why not keep your hands free and speak notes instead.
With Christmas ad season well and truly under way, the Marketing Week team picks their Christmas crackers and turkeys among this year’s feast.
CEOs might be making difficult demands of marketers to be more agile and entrepreneurial but they are right that marketing needs to move beyond its traditional plate-tectonic pace of progress.
Sainsbury’s enlisted the help of Aimia to run a campaign that sent customers personalised messages and offers using a bespoke mobile app which boosted both sales and visits.
From Heathrow’s successful Christmas ad campaign to the self-esteem gap that is costing brands billions and some clever festive marketing from Waitrose and Twitter, here’s five marketing news stories that mattered this week.
Marketers have long needed to do more for less but there’s a commercial and moral case for investing more in agencies and improving wellbeing in the industry.