How to deliver insight-driven growth in 2019
Mark WalkerInsight-driven brands are growing well ahead of their peers, and understand they must choose their data sources carefully to uncover the needs of their whole market.
Insight-driven brands are growing well ahead of their peers, and understand they must choose their data sources carefully to uncover the needs of their whole market.
The hotel chain understood service was important but wanted a model for assessing its effectiveness to justify investment.
While they can be difficult to spot, there are certain steps all brands using influencer marketing should be taking to help to detect fake followers.
We arm marketers with all the numbers they need for the coming week.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
From dancing turkeys and baubles, to fairy lights and a plug, Sainsbury’s is hoping its theatrical festive ad will inspire the nation to ‘give all we’ve got for the ones we love’.
KFC is using the festive period to remind people that while turkeys are for Christmas, chickens are for the other 364 days of the year.
The broadcasting giant, and owner of MTV and Channel 5, says it’s focused on “being where the audience is” as it looks to boost brand awareness by creating a social currency around its programmes.
Market research companies need to make the most of machine learning to devise research methods that adapt to consumers’ changing digital habits and attention spans.
Catch up on this week’s marketing news, including all the retailers’ Christmas ads (so far), M&S’s plans to reform its loyalty scheme and the top brands for customer experience.
Cadbury shows an array of products in its Christmas campaign, as it looks to encourage people across the UK to give a small gift ‘just because’.
Large organisations that have traditionally recruited marketers from within are realising they need the new skill sets external candidates bring, but there is still value in organisational knowledge and opportunities for marketers looking to rise through the ranks.
The grocer has opted for humour this Christmas and in-keeping with its ‘Too Good To Wait’ theme will fast-forward the rest of the ads on ITV ahead of its launch.
The campaign is a deviation from the usual food-centric adverts we are used to seeing from Marks & Spencer, with social media playing an increasingly important role as it looks to attract a younger audience and combat falling sales.
Marks & Spencer says the world has moved on from the classic blockbuster ad as it looks to target busy families on-the-go with an “unashamedly commercial” campaign.