Hack your Christmas: Make the most of downtime

For many, the run up to Christmas is a time when things begin to wind down, but rather than switch off completely it can be the perfect opportunity to plan for next year.

For some, December is the busiest time of year; the culmination of months of media and promotional planning; the litmus test for all the brand building of the previous 12 months, when shoppers give their definitive verdict on your marketing abilities.

For others, it’s one long coast to Christmas; when customers, prospects and colleagues have mentally checked out for the year, leaving you to write off any hopes of productivity and sink into the flow of the plentiful end-of-year parties.

If you fall in the latter category – or somewhere between the two – there are many better ways to use that downtime, even if you feel you’ve earned the right to take your foot off the accelerator for a couple of weeks.

It’s all too tempting to see January as ‘next year’ – a clean slate that can’t be touched until the first day back. In reality, that’s an arbitrary distinction since it’s only 31 days away and, indeed, there’s less time to plan for it than most months since you’ll presumably be taking some time off over Christmas and New Year.

While we’re not advocating a Scrooge-like attitude towards any suggestions of merriment, we do see the wisdom in using unproductive time to plan ahead for a time of year when you’re unlikely to have the energy or inclination to play catch-up. So instead of getting back into the office, still reeling from the New Year hangover and post-turkey haze, and panicking at all the work you’ve put off, give your future self an easy start.

Book in the meetings you know you’ll need in the first few weeks of 2019 to hit the ground running. Make notes on the millions of trends and predictions articles that will be around before Christmas. Set objectives for January and plan your workload now.

It may feel like a chore when the rest of the office is headed down to the pub, but you’ll thank us when you have some time to breathe in those first dark, depressing weeks.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here