Marketoonist on data, privacy and brand trust
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketers would be far better off focusing on what definitely won’t change in 2019 and making a list of all the things they could do better than being distracted by hollow predictions.
Artificial intelligence is a fast-developing field whose impact on the customer experience has until recently seemed largely theoretical, but now the real-life uses of AI by brands are ramping up.
We’ve gone from 16 down to two and now it’s time to decide the ultimate winner of our campaign of 2018 poll.
We arm marketers with all the important numbers they need in order to tackle the week ahead.
Asos boss Nick Beighton says there has been an “unprecedented level” of discounting in the final quarter of the year, which caused the online retailer to issue a profit warning to the stock market this morning.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
For many, the run up to Christmas is a time when things begin to wind down, but rather than switch off completely it can be the perfect opportunity to plan for next year.
Britvic trialled a new format when it pitched for work on its Wisehead Productions brands as it looks to reduce the amount of time, energy and cost that pitching can generate for both clients and agencies.
The end of the year often sparks marketers to look ahead, but to ensure they come up with future plans that lead to growth they need to make sure they are getting the best out of their teams.
Vodafone has improved customer experience by streamlining its order process online thanks to its “intuitive” chatbot TOBi.
Marketing Week’s Visionary Marketer of the Year explains why brands need to give their agencies the time and space to have ‘the crazy idea’, and why the true test of a marketer is when things aren’t going to plan.
Too many marketers are sticking rigidly to their contracted responsibilities: what they need is not a job description but a job purpose.
The ad regulator says harmful gender stereotypes have “no place” in modern advertising, with the new rules, which come into force next summer, banning sexist stereotypes such as a man’s inability to change a nappy or a woman’s inability to park a car.